Product Design

Digital Design, UX Design, UI Design, User Centered Design

We offer these services

An outstanding user experience is an absolute must for digital products. Whether B2B or B2C, it is no longer about simply digitizing processes. It's about designing applications with sustainable added value.

How we achieve our goal

Complex business processes must be examined from a user-centered perspective. By "users", we really mean everyone who comes into contact with them: End users, customer-facing specialist departments, developers. We product designers need to think about these perspectives together. When designing, concrete measurement criteria provide orientation. KPIs add facts to opinions.

This is our key

Value driven. Evidence based. User centric. These are the building blocks we use to create a successful product experience.

Value driven

We are always chasing the greatest added value. Product value - with a recognizable product benefit and a roadmap, we provide security and guidelines for goal-oriented collaboration within the agile team.

Team value - together with our customers, we merge into highly efficient agile teams with clear roles and responsibilities, clear working methods and clear values.

Selected methods: Team Working Agreement, ID37, Product Vision Board, Stakeholder Mapping, Vision Statement

Evidence based

We work with hypotheses and rely on evidence. Qualitative and measurable indicators help to verify or falsify our hypotheses:

How has the conversion rate changed as a result of this feature?
How does this decision contribute to achieving our 'Definition of Success'?
How does this feature help persona X to achieve their goals?
Which features are used and how? How efficiently? Where do discontinuations occur?

Selected methods for business KPIs: Business Grid, Lean UX Canvas, Business Problem Statements, OKRs

Selected methods for product KPIs: system usability scale, HEART framework, data-driven RE/UX, benchmarking, customer survey, SWOT analysis, personas, proto-users / proto-companies

User centric

We work in a user-centered way. Through user research, we build up knowledge about users and their needs. We condense user needs into a design vision. This makes the target product tangible.

In the subsequent preparation phase, we develop customer journeys and information architecture. We set up the basic building blocks of a design system for efficient and consistent design and front-end development.

Selected methods: personas, mood boards, customer journey mapping, service blueprint, product branding, design sprint, device agnostic design, speculative design, tech analysis, SWOT analysis

Our references & projects

A reference is worth more than 1,000 words. Fortunately, we have dozens of them. Click through a selection of our most exciting projects and see for yourself!

See all references

MAN: Efficient threat analysis for control units

Digitalization increases cyber risks - especially for MAN's new CM4 control unit. Our experts use the 4×6 methodology and ThreatSea to identify threats at an early stage and develop targeted protective measures. Find out how MAN uses intelligent risk analysis to strengthen the security of its vehicles.
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MAN: Efficient threat analysis for control units

7 months

Project duration

Over 20 workshops

Threat analyses

Over 500

Potential risks evaluated

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UX Trend Storming Workshop & Digital Garage

Would you like to expand the potential of your digital product? Spin ideas for the future together with us! In our one-day ideation workshop, we dive into the current UX and tech trends and identify the top 3 trends that are forward-looking for your product.

Do you have a product idea and don't yet know whether the market will take it up on a broad scale? Let us design the idea, implement it with a lightweight, low-code approach and test it on real users. You will receive a "real reaction" from the market efficiently and with minimal effort.

Product Design

In product design, we focus on added value, measurability and users.

Our path to the optimal user experience: How we work in product design

Value driven

Evidence based

User centric

A small selection of our customers

Our references & projects

Let's get to know each other: A good start for product design

UX Trend Storming Workshop & Digital Garage

MaibornWolff gives an insight into the workshops

PPD workshop with Stadtwerke Augsburg: Playfully picking up requirements

UX Trendstorming Workshop with Kuka. Playfully developing product ideas